Now THIS is solid marketing…

As a nerd, I tend to have a bit of a knee-jerk when I see marketing (from EMC as much as anyone) – but I’ve come to realize:

1. It’s important – it’s a way to communicate messages clearly to the marketplace.   People who thinks success comes purely from engineering, sales, and support, well – I would disagree.   I think you need everything.
2. Done right it can be amusing or informative.
3. In today’s world, it should be interactive – a two way dialog.

Think of the now well-known Old Spice ads – they are a clear example of good marketing.   For people wondering if it’s good for business, I’ll tell you this – I know that without that ad campaign, I’m 100% sure I wouldn’t have used the words “Old Spice” in a virtual geek post :-)

So – this crossed my path, and I thought “cool”.   Click on the picture below if you want to give it a whirl.

As you answer the questions about your own journey to the private cloud, the person walks along through the phases of that journey, representing where commonly customers are based on those threshold events.

What’s really cool is that at the end, there’s a whole bunch of customer videos, quotes, documents (screenshot below) about what they’re doing in the stage where you are, and what they’re seeing as results.

I also REALLY dig that they don’t seem to be prompting for info to get solid content. I hate that.

 

Hats off to you EMC marketing – pretty swank!

Comments

[Mcowger]

That IS a good ad.

I have to say that of any of the major storage companies, EMC has marketing down to a science. Better than NetApp even, and better than even my own company (3PAR/HP).

Nicely done.

--M
(disclosure: I work for 3PAR/HP).

[Duncan]

Good stuff indeed!

[Juanma (@jreypo)]

Beautiful ad, and have to I agree with Matt about marketing and EMC.

Juanma.

Full disclosure: I work for HP.

[Chilkuru]

Proud to be a part of EMC..It's always new challenge over here to work with EMC.