VMworld 2010 Copenhagen – what EMC is doing…

With VMworld 2010 - Copenhagen rapidly approaching (Oct 12th-14th), people are asking what should I expect to see from EMC?

Here’s the high level:

There are 13 EMC led or joint VMware/EMC or VCE sessions.   There’s a table with more detail later, or you can download and print this handy guide:

What else?   Glad you asked!

1. EMC is a Global Diamond Sponsor, and we will have a large booth in the exhibitor hall #28
1. Theater (customers sharing their experiences, minimzing vendor commercials)
2. 8 workstations where people can learn more about specific use cases/technologiess.
2. There will be a EMC Partner Pavilion, Booth #28A where some of our EMEA partners will be showing how they bring solutions to bear for our customers.
3. We are replicating the incredibly popular EMC/VMware HoL we did for the first time at VMworld 2010 in San Francisco (read up on that here).  It will be Booth #28B.   This is a “nerd only” (in a good way) zone :-)  No sales, no marketing.   It’s where customers can play with the stuff all live, see how the vCenter plugins work, try our our virtual appliances, see VPLEX works, see VAAI in action, try our RSA integration, play with every EMC platform, including Data Domain.
4. Glass video booth up front where customers can share their stories.

This is how it is laid out at the event:

 

 

Interested in more detail?  Read on!!

Q: What EMC/VMware Sessions will there be?

A: Here are more details on each, and why I think they are worth attending.

ID	Title	Tues 10/12	Wed 10/13	Thurs 10/14	Presenter	Why consider attending?
SP9727	Infrastructure Technologies Purpose Built for the Private Cloud	11:00 AM			Chad Sakac, VP VMware Technology Alliance, EMC	This is the EMC supersession.  If you want our “big picture”, and cool stuff, good one to hit.  If you’re a customer, important.  If you’re considering us, useful.  If you’re a competitor, you’ll see what we are doing/saying.
SP9820	Getting the Most Out of Your Storage Infrastructure with Client and Server Virtualization	12:30 PM			Chad Sakac, VP VMware Technology Alliance, EMC	This one is practical, and has critical things we’re doing to help customers get the most from the least, whether it’s server virt, client virt, or public/private cloud use cases.   More important reason – has BOATLOADS of secret embedded hints near the end of what’s coming.
BC8089	Using VMware Site Recovery Manager with EMC Replication Technologies for Application Disaster Recovery		1:30 PM		Steve Hegarty, Principal Solutions Engineer, EMC	Steve rocks – and works with a ton of customers of every shape and size from our Cork Solutions Center.   This session covers Application DR – for several mission critical apps, not just VM-level DR.
EA7061	Creating an Internal Oracle Database Cloud Using vSphere				Jeff Browning, Solutions Consultant Engineer, EMC	Not only does he know his stuff (does loads of solutions testing at a variety of scales – and has been doing it for years, including at NetApp and EMC)… Oracle has asked me to have Jeff fired on several occasions :-) ’Nuff said!
EA7726	Virtual Machines Outperforming Physical Machines - Crossing the Performance Barrier		1:30 PM		David Korsunsky, Sr. Manager, ISV Alliances, VMware, Inc. Scott Drummonds, Technical Director, vSpecialist, EMC	Drummonds + Korsunsky.  If you’re running heavy IO workloads on VMware – you’ve got to be there.
SP8195	Managing Security Compliance for VMware Virtualization			1:30 PM	Jim Wiese, Director of Virtualization Development, RSA Corporation	When you move into supporting mission-critical apps, you’ll be asked “how do I prove I have hardened my vSphere environment, and can I pass a PCI audit?”   This session will help you answer those.
SP9646	How VCE is changing the IT landscape with Vblock converged infrastructure.		1:30 PM		VCE	This is the VCE supersession.   VCE is leading the way on the integrated infrastructure world, but unlike others (ahem Exalogic) we think it’s all about VMware.   Come and see what we’re doing, what the latest is, and the thinking going on in San Jose/Palo Alto/Hopkinton
SP9647	Application Deployment, Considerations and Use Cases applied to VDI on Vblock			9:00 AM	VCE	Very interesting topic – can you simplify View and other deployments, and if so how.
SP9821	Backup with Deduplication: Accelerating the Journey to 100% Virtualization		12:00 PM		Daniel Budiansky, Principal Technical Consultant & Enterprise Technologist, EMC Mike Zolla, Manager of EMC Software Integration Lab & Corporate Systems Engineering, EMC	What we’re doing around backup in the VMware space – vStorage APIs for Data Protection, vCenter integration, dedupe and more
TA7171	Performance Best Practices for vSphere	2:00 PM	3:00 PM		Scott Drummonds, Technical Director, vSpecialist, EMC Kaushik Banerjee, Sr. Manager, R&D, VMware, Inc.	One of the most popular sessions from the Americas.   Drummonds.   ‘Nuff said.
TA7962	Modern Networking in a Virtualized Environment			1:30 PM	Nicholas Weaver, Senior vSpecialist, EMC	A great session from a great vSpecialists (no EMC nothing in this one – straight up networking info for VMware admins)
TA8051	Infrastructure Technologies to Long Distance VMotion – What Is “VM Teleportation”?			10:30 AM	Chad Sakac VP VMware Technology Alliance	Here we demonstrate VM Teleportation 1/3 of the way around the globe – live.   Also includes critical do’s (and DON’Ts!!!) about deploying VMware and EMC VPLEX together.  Includes our roadmap and what we’re working on next.
TA8133	Best Practices to Increase Availability and Throughput for VMware			12:00 PM	Chad Sakac, VP VMware Technology Alliance, EMC Vaughn Stewart, Virtualization Evangelist, NetApp	Opened this up to Vaughn (and others!) to make it multivendor.  Discussion of the most important “must dos” regardless of storage vendor, and across protocols.

Q: What will be in the EMC booth?

A: The booth isn’t structured around EMC products, but rather around what customers tend to be looking for (we found that people tended to like that better).

• VMware Integrations
• covers all EMC vCenter plug-in
• VAAI, Unified storage, Unisphere, PowerPath
• vStorage optimized for VMware
• Unified storage, VMAX, VPLEX, VAAI
• EMC Solutions for VMware View
• Virtualizing Business Critical Applications
• Solutions for Site Recovery Manager
• RecoverPoint, SRDF, MirrorView, etc.
• Security for VMware
• Virtual Infrastructure Management
• Ionix portfolio and UIM
• Backup optimized for VMware

Q: What will be the EMC swag? 

A: There will be loads of EMC swag, but like everyone, iPads will be given away like candy.  We’ll be giving them away at the rate of 1 every hour at the booth.

Q: I’m interested in joint EMC/VCE/RSA – can I get a job there?

A: YES – we will actively be recruiting.

Q: What’s the scoop on the parties?

A: There will be two that EMC is holding. 

1. The vGeekFest party (you can see more on the one in San Fran here).   Location is still firming up on that, but will be Monday night.   Yes, that’s before the main part of the show starts, but the party is mostly for VMware, EMC, Cisco and VCE partners (but not exclusive!)
2. Customer Appreciation Event (Tuesday night)
1. Approximately 300 attendees including EMC, VMware, and partners
2. Tuesday evening
3. 19:00 – 21:00
4. At the Marriott close to convention center

Looking forward to seeing you all there!!!!