Are YOU READY FOR ANY?
We are now in the final mad, mad rush to VMworld 2015 in San Francisco! Along with EMC World in May, this is always a nuts time of year - I can tell by the feeling of constantly being behind schedule, and like I’m dropping balls :-)
I think people might be shocked at how much big stuff is always in flight right up to the last minute. Yeah, content for sure, but even material strategic topics ("do we go ‘left' or go ‘right’ on _________?) need to be finalized over the coming weeks. If this was the first time I’ve done this - I’d be surprised, but I have to say, I’ve learnt that it’s par for the course...
There will be LOTS of interesting things from VMware - many that I know about, and some (I’m sure!) that I don’t - and I’m looking forward to seeing the customer and market response!
As is annual tradition - here’s my personal list of things that are on my calendar, and consider them for your VMworld itinerary! For many of them, you can use the VMworld schedule builder here.
(I’ll keep updating this post, so if there are things YOU think are awesome that I missed - and I’m sure there are, let me know!!!
1) Sunday, August 30th, 3-5pm #v0dgeball!
#v0dgeball is a great fun event, a multi-year tradition, and raises money for the Wounded Warrior Project, a great cause. Plus, it involves fierce competitors throwing balls at each others head :-) The best way to start a conference to be sure! Spectators love it also. If you want to see some stuff from last year - click on the picture below.
If you want come - accept this tweetvite, and remember #v0dgeball’s core 5 rules: dodge, dip, dive, duck, and dodge!
- INF4853 - Docker Containers on vSphere: Performance Deep Dive
- While containers don’t necessarily have to run on a kernel mode VM - there’s the question of should you (why shouldn’t you if you already have the abstraction there? - there are some cases where it makes sense, and others when it doesn’t). If you are running containers on the vmkernel - what should you expect? Cool topic.
- MGT5734 - Getting to Cloud Prescriptively: EMC Enterprise Hybrid Cloud and VMware vRealize Automation
- You’d think this was an EMC session based on the title, it’s not. There’s been a ton of work over the last 2 years to continuously “industrialize” the IaaS/PaaS stack and workflows so we can more predictably deploy at our customers. Customers are telling us “I want a faster outcome, period”. This is about the work done to deliver that stack prescriptively - and VERY valuable.
- SDDC5424 - NON-STOP SDDC: Building Metro Storage Cluster with NSX
- People have the most mission critical apps running on vSphere, and sometimes SRM and DR isn’t enough. vMSC tackled the storage layer, and we’ve used simple distributed vSwitch networking in the past - NSX adds additional color, and this will be a cool session.
- SDDC5027 - VCDX Unwrapped - Everything You Wanted to Know About VCDX
- The VCDX program continues to grow and evolve - and also continues to be one of the more coveted certifications in the infrastructure part of the IT world. This is a great panel, people I’ve known and worked with for a long time - and I know they will make it solid! (Jason Nash - Dir of Next Gen Arch, Sirius; Chris Colotti - Principal Architect, VCDX Evangelist, VMware; Duncan Epping - Chief Technologist, VMware; Matt Vandenbeld - Staff Solutions Architect, VMware; Simon Long - Cloud Architect, VMware)
- STO5333 - Building a Stretched Cluster with Virtual SAN
- VSAN 6.0 is a big leap forward, and I’m seeing more and more people press it into more and more use cases - with that, stretched configurations are coming up, and there’s no one better than Rawlinson and Duncan to cover this topic. Plus, Rawlinson is fun enough that he can ALMOST make up for Duncan’s dry persona :-)
- NET4976 - vSphere Distributed Switch 6.0 – Technical Deep Dive
- VMware admins take pride in being “cloud ops” - covering the domains of compute, network, and storage. There’s been a TON in networking land that keeps changing, and I always am surprised at the relatively light vDS content/sessions. An important topic (even if you are not going all SDN with NSX). Just as much - Chris Wahl is an awesome dude, and a great blog.
- NET5422 - Using VMware NSX in Your Open Source Environment
- There is GREAT strategic hazard in people thinking the only way you can deploy NSX is in the VMware SDDC stack. NOT THE CASE (BTW - while Iove VSAN, this is why people should think of ScaleIO as the “open VSAN”), Tons of customers use NSX in open source environments, and the always great Scott Lowe will lead this session.
- CTO6660 - Hot Topics in VMware R&D
- Cool stuff, bleeding edge. This ain’t product, it’s advanced development. ‘nuff said :-)
3) Other great sessions that are on my calendar (EMC is also in some fashion)
- #5, #8, #9 in this list are sessions I’m personally in, but there are a several others where my colleagues are presenting that I would really recommend adding to your schedule...
- SDDC4955 - VMware Integrated OpenStack (VIO) on Federation Enterprise Hybrid Cloud
- Really interesting because it highlights a nuance in an open ecosystem. EMC and VMware are embracing Openstack in a myriad of ways - direct code contribution, VIO for customers who want to layer on their existing vSphere stack, and the work we’re collaborating on for Cloud Native App models where people want more open source in the stack.
- VAPP6646-SPO - Best Practices for Running Virtualized Workloads on All-Flash Array
- Itzik Reich is a great presenter, and always scores VERY highly. We’re finding tons about optimization of vSphere when using AFAs, and I can’t recommend this highly enough.
- EUC4879 - Horizon View Storage - Let's Dive Deep!
- Tons of new stuff in Horizon - but one thing remains true. Bork the storage layer in any EuC scenario and you get bad user experiences, and bad user experiences = project death. Here the VMware team presents the latest on testing, best practices and more.
- OPT5069 - Enterprise Hybrid Cloud - Federal Case Study
- I think customers presenting their case studies are perhaps the most valuable thing - and here there is a great twist - a Federal case study of deploying an Enterprise Hybrid cloud has some unique considerations. Thanks to Travis Howerton - Deputy Director, IT Services Division, DoE ORNL for presenting their experiences along with the always awesome vSpecialist, Mike Colson!
4) The Monday Keynote
The Monday Keynote traditionally kicks off the event - but also lays out VMware’s strategic thinking. I don’t want to give things away (and there’s much I don’t know) - but I can read the tea leaves - expect big things from Pat. VMware has led SEVERAL revolutions - not just the original server virtualization wave. I’m sure they will continue to do so, but also need to continue to adapt, embrace, and lead the other revolutions that are going on around them and in the industry….
5) Monday August 31st 1:30-2:30 - SDDC6642-SPO: "The Bleeding Edge: A face-melting technical smorgasbord of Private, Hybrid and PaaS"
This is the first session I’m doing, and it’s the annual “everything but the kitchen sink” EMC session. WARNING - while I will always furiously fight any tendency to make it into vendor marketing (will keep it technical), and will always put the ideas in the broader industry context in which they apply (this is VMworld, not EMC World!) there will be an inherent “EMC flavour” to the content.
I’m way behind on content prep for this (the event staff know they can count on me, but they are still hounding me - but what I have in there so far:
- tech details on VVOLS across the EMC portfolio
- tech details on SDS across EMC and VMware - always a fun topic!
- tech details on the new vSphere IO filters and what we’re doing with them.
- Navigating the complexity of the world of cloud native apps.
- what the heck is going on in the CI domain around EVO:RAIL and EVO:RACK
- … and will be spending a fair chunk of time on something increasingly important - with each passing day, more and more customers are “utilitizing” their IaaS stack completely (on prem and off prem). Hence the importance of vCloud Air and Virtustream - and I’m going to lift the covers on how parts of those stacks work, and what we are thinking strategically.
6) Monday August 31st, 6:30-whenever = Virtually Anything is Possible, The EMC VIP Customer event!
Way back when I was doing the “all things VMware at EMC” gig - I set a goalpost: “The EMC Customer Appreciation Party should always aspire to be the legendary customer appreciation event. The metric of success is a) customers having a blast; b) the next day, our competitors all talk about how good the EMC event turned out to be :-)
Here’s a link to last year’s event - and judge for yourself!
Look - industry conferences like VMworld are a technical event, and we’re all there to learn - it is also fun, and important to socialize and let loose a little. We all work so hard - these friendships, these partnerships are a key part of getting it all done, and having fun at the same time!
If you’re an EMC customer or partner - here is the link to register!
7) The Tuesday Keynote
I’ve always loved the tuesday keynote. It’s all about getting to the technology. It is the yang to the business/strategy ying of the Monday Keynote. I never thought people could match the Steve Herrod era, but in past years, seeing Kit and Carl get up on stage and strut their demo mojo was great fun (Billy - will I see you on stage at EMC World with me next year?!) Can’t wait to see what they have in store!
8) Wednesday, Sept 2nd, 12:30-1:30 - SDDC4593 - Ask the Expert vBloggers
Wow - 8th year in a row. I LOVE these open panel sessions, the questions range a crazy gamut (from tech, to career, to personal) - and are blunt, and honest. The panel is a group I’m honored to be even considered to be a part of - Duncan Epping, Rick Scherer, Scott Lowe, and Chris Wahl. Every year, the answers are equally blunt and honest. There’s nothing worse than a “pseudo” panel - you know, where questions are all staged and pre-prepared. You know them when you see them. Nothing sincere, nothing spontaneous. This isn’t like that :-) No question (or answer!) off limits!
Judging by the feedback from past years - the audience digs it, so it’s great to be back at it for another year!
Add it to your agenda here!
9) Wednesday, Sept 3rd 2:00-3:00 - Ask the Expert Industry Titans
This is a bit embarrassing - I’m no Industry “Titan” :-) Rick managed to ply the high ratings for the “Ask the Expert” history (see above) into a second “Ask the Expert” session - but again, the draw is the panel. Kit is awesome, and there is a ton going on around Cloud Native App stacks - in VMware, in Pivotal and in EMC. Nick is an old friend, doing incredible things at Intel around open source data centre initiatives. Vaughn and I of course have a long history together :-) It will be a TON of fun! Bring your crazy questions!
Add it to your agenda here!
10) CI Focus Groups (Monday and Tuesday)
We are conducting 4 (Enterprise, SP, Mid-Market, Channel) specific top secret, NDA CI Focus Groups at VMworld with the Office of the CTO to gain feedback and insight into EMC/VCE/VMware Converged infrastructure strategy.
- Monday AM 8am-11:30am – Mid-Market Group
- Monday PM 2pm-5:30pm - Service Provider Group
- Tuesday AM 8am – 11:30am – Enterprise Group
- Tuesday AM 1:30pm – 5:30pm – Channel Group
The purpose of this group dialog is to allow EMC to understand the needs of customers across all geographies, segments and markets as it relates to Converged Infrastructure. Your viewpoints and feedback will be used to help shape the future direction of products, services and more. We will have discussions such as current GTM, Portfolio Architecture, New Technology Deep Dives and general feedback.
Please come prepared to discuss topics such as:
- What are the current use cases you see most often?
- How has the progression of Platform 3 applications impacted your architecture discussions?
- How has the CI market place changed how you are selling?
- What use cases is CI meeting the needs of today? And, what use cases doesn’t CI meet today?
- How is EMC’s CI Portfolio meeting your needs?
- How is our update GTM Messaging?
- And More…
We will also be holding a private, even more secret party at 54 Mint on Tuesday night to meet many EMC technologists including maybe a surprise guest!
Getting into this group involves emailing Brad Maltz. Top SECRET. Brad dot Maltz at EMC dot com. :-)