For those of you who have been following what’s going on – there are large investments being made in EMC and Cisco personnel to support our VMware-focused go-to-market (if they strike you as large, they are DWARFED by investments on the engineering side).
Note that this doesn’t mean we don’t have a go-to-market around Hyper-V (see my post on that here), and that you won’t see activity with other partners (e.g. Dell for EMC, other storage and management vendors with Cisco) but rather that there is overwhelming customer demand for more “VMware/Cisco”, “VMware/EMC”, and “VMware/Cisco/EMC” (VCE) resources.
The way this works is that at EMC we have a team we call “vSpecialists” that focus exclusively on VMware/EMC. People colloquially call the vSpecialist team other things:
“Chad’s vArmy” (I’m not a super-fan of this one – not because I don’t support the military, but rather because the analogy is a bit off: one is recruited or is conscripted into an army – whereas on our team one volunteers; the military thrives on hierarchical structures – whereas on our team there are leaders, not managers)
“vGeek Squad” (more my cup o’ tea as I’m a geek :-)
These operate at a theatre level, but are tightly aligned with our divisional resources. They support engagements with customer that center around VMware/EMC – working to make sure our technologies come together to help the customer, and outside/before any “paid professional services” (there are literally more than a thousand VCP certified at EMC now if you include delivery).
They get to play/use all the latest technologies, in fact, are mandated to be using those that are 6-12 months ahead of GA.
The goal by the end of 2010 is that there are roughly 304 of these vSpecialist folks around the globe.
There is also the VCE coalition Solution Support Team (SST). This is a organization that is composed of Cisco, VMware and EMC employees working together, all matrixed into a leader at Cisco (Alan Button). On the EMC side, our contribution to the SST comes from the vSpecialist team. In other words – if you’re an EMC vSpecialist, and further hyper-specialize in Cisco, you’re also a member of the SST. While I don’t want to encourage the militaristic analogy – think of this as the “vArmy’s” “vRangers” :-)
While it may strike people as weird to matrix into a partner – I don’t think it’s weird at all. While people view the Vblock as synonymous with the VCE initiative – on it’s own, the Vblock is just a bill of materials. VCE is characterized by:
Integrated technology roadmap (look at UIM as one example of many)
Integrated sales support (look at the SST as one example of many)
Integrated support (literally handling calls via a dedicated cross-company team)
Where necessary, new consumption models supported by the Joint Venture.
Personally, the growing matrix team (one of many – some of which are headed up by Cisco folks, some by EMCers, some by VMware folks) is one of the strongest visible manifestations of the VCE coalition.
Both EMC, Cisco and VMware’s resources in these area are being invested in heavily – and we want YOU! If you’re interested – please read on for details on roles, and how to apply.
To all – thank you for voting in Eric Seibert’s vSphere-Land – I’m blown away that people would consider VirtualGeek for the #2 spot in the list. I’d also like to extend my thanks to my colleagues at EMC and VMware, and of course to my global team of vSpecialists (known on twitter by all sorts of things, including “Chad’s vArmy”, “vGeek Squad”).
All the blogs on the list are fantastic, and I learn stuff from them all the time – I’d highly recommend adding them to your RSS feeds.
Well – I guess that means I need to double-down and commit to keeping it up :-) Like most folks – the blogging efforts come on top of my day job, and it keeps me pretty busy – but I find it very satisfying, and have found it to be a great way to make new friends, communicate with customers, partners, and even competitors.
I’ve got a couple more “non-technical” (but important!) blog posts to put up in the next little bit, but will always come back to my nerdy roots, and try my best to keep it as low level as possible :-)
I think I have an unfair advantage. In my day job (I’m responsible for all VMware-related things at EMC), I’m in a very fortunate position – I get to see, participate in (and perhaps even influence a little bit – hopefully for the better) in the long term picture. It means that sometimes I need to tread very carefully on the blog. After all, we’re debating the late 2011 and 2012 roadmaps right now – but those are things that obviously cannot be discussed openly.
But I can tell you three things…
We’ll continue to do our best to continue to innovate, and bring cool stuff that helps our customers.
I’ll do my best to discuss/help on VirtualGeek (and upcoming public properties) to disseminate info and help
2010 deliverables are locked and loaded… and 2010 will be a very exciting year!
What is that sin? Ideally a blog post (at least in my experience) is focused on a single topic, and (again, in my opinion) stays within “idea boundaries”. If you have something that is really best represented as separate ideas, post separate blog posts.
Well – rules are made for breaking, so what the heck….
Also – I’m at EMC’s leadership meetings (Mon-Tues) and then the Sales Kickoff (Wed-Thursday) and have my hands full, but loads of cool stuff, so if it’s not in this quick “burst format”, then it’s just not going to get out. It’s also why I’ve been a bit “blog silent” – as I’ve been prepping for the week.
If interested, read on for: EMC leadership meeting, sales kickoff, VSA instructions, mind-bending iSCSI performance, my 2 cents on the HP/MSFT announcement, customer feedback on a customer council….
We all do our blogs as labors of love – they take a lot of work, and it’s done completely on top of our day jobs.
I’ve found it a GREAT way to talk with customers, compatriots, and even respected competitors. It’s been a great way to meet new friends, and learn and share new things.
Last year in June, I made my inaugural entry on to Eric Siebert’s “Top VMware Blogs” list. It matters a lot (to me at least) as it’s the community voting based on the value they get.
That inaugural entry put me in the bronze place position, which you can see here: http://vsphere-land.com/news/and-the-winners-of-the-vmware-top-blog-are.html. At the time, I joked that Canadians usually get 4th place, just out of medal contention, but I was surprised, stunned, and honored to be voted #3 behind Duncan Epping and Scott Lowe. All the entries were top notch, and truly flattering to be in their company.
The vote for the new year is on, and once again, I’m honored to be a nominee standing alongside people who I think are great! You can see the nominees (who’s feeds I would strongly recommend) here.
The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by Dell Technologies and does not necessarily reflect the views and opinions of Dell Technologies or any part of Dell Technologies. This is my blog, it is not an Dell Technologies blog.