UPDATED: July 8th, 2009, 9:41pm – fixed the high-rez links.
It’s been a busy 3 days, after 3 panels (one on what VMware/Cisco/EMC are doing for service providers, one for customers, and an open panel (VMware, Cisco, EMC, Oracle, Emerson, APC, NetApp and Panduit)– which was a gas around the “Next Gen Datacenter”. I got to poke the Oracle guy (in a nice friendly respectful way) around their VMware support policy.
Great team effort to support the event – both before and at the show itself. On top of the overall show team, there are a few folks worth calling out for a pat on the back:
1) Martin Glynn – pulled out the stops to provide overwhelming equipment for the show. In the Datacenter of the Future area, there were all the things that EMC does, including two V-Max arrays. We had the same in our booth, and also in the Intel booth. It was literally TONS of gear – and was everywhere. Martin – you were a big part of getting a lot of V-Max in front of a lot of people for real hands on.
2) Hariharan (Hari) Harikannan – was the man behind huge chunks of the VCE demo in Padmesree Warrior’s day 2 keynote. You wouldn’t believe the last minute gyrations and effort if I spelt them all out here, but anyone who has supported an event knows how that goes down :-)
If you’re interested to get a feel of the event, see what was on the expo floor, and the demo from the day 2 technical keynote – at least from one person’s perspective, read on!
A busy 3 days indeed….
Was cool to have John Chambers come by the EMC booth. I’m not sure if he remembers this, but our paths have crossed many times. I met him for the first time in 1999, when I was the point guy on the first carrier deployment of GSR 12000s and MPLS. In fact, who is kidding who - I’m pretty sure he doesn’t remember :-)
I don’t hold it against him – he’s done a great job leading a great company, and has extended/reinvented the company several times on his watch – an amazing feat. This is him seeing the demo from the man who made big chunks of it, Hari. It was awesome to execute on this in Santa Clara with the VMware and Cisco teams – we have all the gear, technology and people all here in one place.
We did all sorts of online stuff – was great to meet James, HoHo and Omar in person...
Padmesree’s keynote today was great – and was great to see the demo we worked on together in Santa Clara was leveraged. You can see it online below:
Before the event, I took a short part of the demo (mass provisioning using VMware, Cisco and EMC “template/profile oriented techniques”) and recorded a similar walkthrough, and you can see it here:
You can download a high-rez version here.
For a “sense” of the show floor, here are two quick walkthroughs of the expo – I LOVED VMware’s little “Private Cloud” cloud stickers on the floor. And YES, that is massive EMC presence in the Datacenter of the Future area, and a good crowd (when I shot these, it was late in the day – so good to be busy in spite of it being AFTER the last session of the day!) in the EMC booth.
This second one has some of the other fun stuff I saw ;-) I love my Rock Band – and my wife is a killer fake drummer :-)
Was also great to hang out with my team and chilling out a bit too….
There were a few things we could have done better. We had a similar structure to the event as we did for VMworld and EMC world – very focused on VMware, very focused on enterprise apps running on virtualized infrastructure models, and the best practices, tools and integration around storage, backup, and DR.
But, at this event, the most EMC popular booth stations and demos were the EMC resouce management and RSA ones. We were demonstrating:
- configuration management, compliance and remediation
- application discovery and dependency mapping
- network and virtual/physical root cause
- security events and information management
- data loss prevention techniques
One thing that gets hard as one’s capabilities broaden out is that you need to be different things to different people, and different audiences. At a show dominated by networking folks, they are FAR more interested in what EMC does on the above – which are squarely things they are thinking about. Heck they were so interested in those things, it was even more than things that are “semi-close” to their domain like FCoE discussions.
It made me realize – next time, need to make those more front and center (and at VMworld too – not to the same degree, but VMware folks straddle a couple worlds).
A little cooked tonight, and looking forward to a week back in the lab – have some really, really solid technical treats for the faithful!