I HATE the word manifesto (noted this earlier – it sounds so bombastic), but here, I do think the “revolution of the masses” is really needed.
I talk to customers regularly about “why aren’t you 100% virtualized” (and again, don’t get hung up on the 100% – the point is “as virtualized as you can be”). Often, they point to ISV support positions. Now, more often than not the ISV is pushing back simply out of ignorance. After a little engagement – they realize that not only is supporting VMware easy, in fact – it makes developing, distributing, and supporting their code EASIER. Heck, even EMC as large ISV went through this transition.
Bit by bit (and accelerating every day), the large ISVs are embracing VMware – SAP and Microsoft (which clearly has a strong competitive position that would suggest they should do otherwise – and the fact that they didn’t is a real credit to them, IMHO) being two excellent examples.
I tend not to be a conspiracy theorist (I tend to think that there are simple reasons, not multi-layered Machiavellian ones behind actions) – but this one I’m cyring foul.
Customer after customer is telling me about Oracle sales heavy-handed tactics pushing them away from VMware. Consistently, they point to a well-known metalink article. Now, clear support positions are a GOOD THING. But in this case, Oracle seems to be calling out a position where normally they don’t.
My colleague (OracleStorageGuy) has dug into this (what is it, what does it really mean) in detail here. I strongly suggest reading it. (he has many other interesting posts – the one right before that on dNFS performance is a good one). BTW – he’s also one of the leaders of the joint solution testing team that has done countless Oracle on VMware tests – at every scale, every protocol, all sorts of workloads. Everything has been flawless.
Here my call to Oracle:
“Oracle – it’s fine to compete to control the entire stack – but you must win on your merits, and can’t exclude others. Also, you’re missing an important opportunity to leverage VMware to HELP you compete in the mid-tier with strong competitors of yours like SQL Server by making your product simpler (Virtual Appliance), and more available (a lower-end alternative to RAC using VM/HA to compete with WSFC and DB mirroring).”
Here’s my call to customers/readers:
“Has Oracle put the fear of god into you re: Oracle on VMware? Have your Oracle sales teams pointed to the metalink article and said “it’s not supported on VMware, don’t do it”? While there’s no question an ISV is entitled to bring you a value proposition of “the full stack” – what do you think about ISVs who dictate a specific infrastructure design, particularly when it diverges with what you’re trying to do in the datacenter? If you’re not happy about Oracle’s support position – and are an Oracle customer – POST YOUR COMMENTS below!”
Remember readers – you are the customer. Don’t let anyone who sells their solution to you (Oracle, Microsoft, EMC, VMware - anyone) – to force you into positions you don’t like. You have choices. In this market more than ever (though this should always be the guiding principle) – speak loudly and firmly. YOU are in the drivers seat, not the ISV.